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![](https://cdn.myportfolio.com/a34d5b13-53f7-45f9-9fd7-d1fb69f253b9/4a392492-6686-4ea3-9f31-1b0d9d527ae0_rw_1200.png?h=069a49ed99e7911932094688c29d99b6)
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DISCOVERY PRESENTATION
Following the client filing out their questionnaire, I dive deep into the brand strategy. Researching competitors and how to set them a part, leaders in their industry, target audience demographics and psychology, industry trends, and more. Then, I create their Discovery Presentation to make sure every aspect of the brand we are on the same page about. This will include their Brand DNA (Personality), Taglines/Mission Statement, Goals, and multiple moodboards.
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WELCOME PACKET
For every client I initially send them a welcome packet and brand questionnaire. The welcome packet is to go over project timeline, objectives, communication styles, and frequently asked questions.
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